Today we will talk about what is OTT, what is the full form of I OTT, what is called OTT in Hindi, we will give you complete information about it.
OTT Full Form?
OTT full form in Hindi is Over The Top. In Hindi it is Over the Top.
OTT is a streaming media service that directly reaches the audience through the Internet.
This means that the content of television and movies is directly available to us through the Internet on our mobile, computer or TV.
Like a few years ago if we had to watch a cinema we could watch it in the cinema hall or on our TV, but today we don't need to go to the cinema hall to watch the cinema, we can watch it. on our mobile.
The cinema or serial of choice can be watched sitting at home, and this has been made possible due to OTT i.e. Over-the-Top.
This means that a content provider is delivering its content directly to the audience over the Internet bypassing the traditional cable system, hence the service is called over the top.
Some of the most famous OTT service providers are Netflix, Amazon Prime, Spotify, YouTube etc.
So let's say if I am watching a movie on Netflix on my laptop, it means that I am watching a movie using Netflix OTT service.
How OTT Service Works?
OTT does not work like the old cable, broadcast and satellite television platforms, it works through the Internet.
OTT The content that is available with the OTT service provider, on the demand of its subscriber, is transmitted to the user according to the device on which the subscriber wants to view that content
Most of the top service providers use content delivery networks (CDNs) to distribute movies and TV shows to the public.
OTT service providers like Netflix or Amazon Prime make their servers in different countries of the world so that their video content can be easily watched from any part of the world without any hassle, and another advantage of this CCDN technology is that If there is any problem in any one place, then only the people of that place will be affected by this problem, rest of the world will be able to enjoy normal service.
Some Major OTT Service Providers
- Netflix
- amazon prime video
- HBO Now
- sling
- Hulu
- Disney Hotstar
- Sony Liv
- voot
Advantages of OTT
OTT is fast replacing the old setup box TV and TV because of its innumerable benefits, talking about some big advantages, all these are some advantages of OTP-
OTT The biggest advantage of OTT is that we get to see content without ads on it.
The content on OTT does not change from time to time, meaning we can watch any movie or TV show as per our convenience.
Like if we have to watch a movie and if it is coming on TV then we have to watch that movie according to the time coming on TV.
Whereas on OTT platform we can watch the whole movie in one go, or watch the whole movie in two, or even watch the whole movie twice or more as per our convenience.
Another great advantage of OTT platform is that we can watch OTT content on our mobile, laptop, computer or smart TV.
Today we can watch almost all the live content coming on TV on OTT platform as well, hence saving money for recharging TV separately.
On the OTT platform, you will get a lot of content like a lot of movies, TV shows, music etc. in one place.
Disadvantages of OTT
OTT We need internet to watch any content on OTT, even today internet is not available everywhere with good speed, and is also expensive.
If a specific content is not available on the OTT platform that you are subscribed to, then you will have to re-subscribe to a new OTT platform by spending money.
Some Interesting Things About OTT
OTT OTT is one of the fastest growing businesses all over the world
Today more than 40 percent of Internet users in the US and many other countries are using OTT.
Netflix is the world's largest OTT service provider, and it is also the most famous in the whole world.
Disney Hotstar has the most subscribers in India and Amazon Prime Video is at number two.
According to a research by Cisco, by the year 2022 up to 80% of the total internet traffic will be due to video.
India's total cinema market is about 15000 crores, which will match OTT platform by 2023
The OTT platform has only reached Rs 5000 crore by the year 2000.
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